Articles of Interest

   The internet provides a wonderful resource for anyone looking for additional information or tips about copywriting to the nonprofit/fundraising markets.

     When I come across a topic that I feel would benefit my visitors, I like to republish it on the Copywriting by Lois site.

     Below is a complete list of articles that have been included in this site. Just click on the link below to access the topic in which you have an interest:

• The Major Donor Mailing That Achieved 100 Percent Response
  
  In 1925 Bruce Barton, founder of BBDO agency, wrote a fundraising letter to 24 rich men who all replied with at least $1,000.
• The 11 Pillars of Fundraising Wisdom
  
  Plus the five assumptions that underpin effective fundraising.
• The Top 10 Ways to Attract and Retain Young Donors
  
  Statistics show most fundraising demographics fall in the 40+ age bracket. Here are 10 ways to attract and retain those younger donors.
• Increase Donations Through Your Nonprofit Organization's Website
  
  Have you optimized your website to maximize its potential? Conducting search engine optimization (SEO) is essential to drive traffic to your nonprofit's website, but just as important is how the site is designed.
• Creative E's to Get More Donations Online
  
  Educate, events, entertain, exposure, etc. As a creativity exercise, consider a few other more positive E-words that will inspire you to energize your online fundraising activities.
• Giving A Little Something Back With Charity Credit Cards
  
  Difficult economic times require innovative ways to encourage giving. A small percentage of a large number can be a large number as well. This little bit of mathematical truth has enabled an entire industry dedicated to unique benefits-based credit cards.
• The "Golden Triangle" of Successful Direct Marketing Fund-Raising
  
  Effective direct marketing fundraising in the nonprofit world is based on success in developing three essential ingredients ... we call them the Golden Triangle.
• ONLINE FUNDRAISING
  
  Your onine conversion rate -- the percentage of Web visitors who join, give or take a desired action online -- is the critical measurement of your organization's online success. This article explains how your website can provide more effective revenue streams.
• Ten Do’s and Don’ts for Fundraising Success
  
  Finding out who your donors are, where they live, what they give to, and how they were solicited are just some of the tips to increase your organization's revenue.
• Power Fundraising For Non-Profits - Five Keys to Rapid Fundraising Success
  
  Regardless of the specific fundraising vehicle you may use, there are some principles that, if followed, can significantly increase your fundraising success.
• The Dos and Don'ts of Social Media Marketing
  
  If you haven't gotten on the Social Media Marketing (SMM) bandwagon yet because you think it's just a fad with no real bottom line benefit, think again. Listen to the following do's and don'ts to get some serious benefits from your SMM campaign.
• 12 Tips for Nonprofits On Getting Started With Social Media
  
  Just setting up shop and collecting "friends" will not necessarily result in donors and supporters. In this article, Joanne Fritz shows how to get your organization off and running with Social Media Marketing.
• 10 Resources That Will Help Your Nonprofit Use Social Media
  
  For those not born to the Internet, here are some resources that help explain social media and suggest ways nonprofits can use it.