Copywriting by Lois Sitemap

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• Home
  Copywriting for the nonprofit and fundraising markets. Utilizing direct response marketing to nonprofit and fundraising markets. Compelling donor solicitations, web content and social media marketing as well as Virtual Event Specialist.
  index.html

• Bio
  Background information about direct response freelance copywriter Lois Puttbach and how she can meet your marketing needs by increasing donations and building your online donor community.
  Copywriting-by-Lois-Bio.html
• Portfolio
  On this page are copywriting samples for both nonprofits and other organizations. Samples include direct response sales and solicitation letters as well as e-mail campaigns, social media marketing letters and travel articles.
  Copywriting-by-Lois-Samples.html
• Services
  This page contains a listing of my copywriting services and how I'll work with you to produce the most effective direct response copy possible.
  Services.html

• Virtual Events
  This is a description of what virtual events are and how I can help your organization maximize its exposure and outreach via the web.
  Virtual-Events.html
• How I'll Work With You
  Describes the way I'll work with the client to bring about breakthrough copywriting, winning direct response packages and successful virtual events.
  How-I'll-Work-With-You.html

• Testimonials
  Lois Puttbach has worked in many different industries during her 30-year business career. This page contains selected testimonials and referrals from some of those executives with whom she has worked in the past.
  Copywriting-by-Lois-Testimonials.html
• Articles
  This section includes relevant articles about nonprofit direct response marketing, social media marketing and ways to increase donor solicitations for the fundraising and nonprofit markets.
  Copywriting-by-Lois-Articles.html

• The Major Donor Mailing That Achieved 100 Percent Response
  In 1925 Bruce Barton, founder of BBDO agency, wrote a fundraising letter to 24 rich men who all replied with at least $1,000.
  The-Major-Donor-Mailing-That-Achieved-100-Percent-Response.html
• The 11 Pillars of Fundraising Wisdom
  Plus the five assumptions that underpin effective fundraising.
  The-11-Pillars-of-Fundraising-Wisdom.html
• The Top 10 Ways to Attract and Retain Young Donors
  Statistics show most fundraising demographics fall in the 40+ age bracket. Here are 10 ways to attract and retain those younger donors.
  The-Top-10-Ways-to-Attract-and-Retain-Young-Donors.html
• Increase Donations Through Your Nonprofit Organization's Website
  Have you optimized your website to maximize its potential? Conducting search engine optimization (SEO) is essential to drive traffic to your nonprofit's website, but just as important is how the site is designed.
  Increase-Donations-Through-Your-Nonprofit-Organization's-Website.html
• Creative E's to Get More Donations Online
  Educate, events, entertain, exposure, etc. As a creativity exercise, consider a few other more positive E-words that will inspire you to energize your online fundraising activities.
  Creative-E's-to-Get-More-Donations-Online.html
• Giving A Little Something Back With Charity Credit Cards
  Difficult economic times require innovative ways to encourage giving. A small percentage of a large number can be a large number as well. This little bit of mathematical truth has enabled an entire industry dedicated to unique benefits-based credit cards.
  Giving-A-Little-Something-Back-With-Charity-Credit-Cards.html
• The "Golden Triangle" of Successful Direct Marketing Fund-Raising
  Effective direct marketing fundraising in the nonprofit world is based on success in developing three essential ingredients ... we call them the Golden Triangle.
  The-Golden-Triangle-of-Successful-Direct-Marketing-Fund-Raising.html
• Online Fundraising
  Your onine conversion rate -- the percentage of Web visitors who join, give or take a desired action online -- is the critical measurement of your organization's online success. This article explains how your website can provide more effective revenue streams.
  ONLINE-FUNDRAISING.html
• Ten Do’s and Don’ts for Fundraising Success
  Finding out who your donors are, where they live, what they give to, and how they were solicited are just some of the tips to increase your organization's revenue.
  Ten-Do’s-and-Don’ts-for-Fundraising-Success.html
• Power Fundraising For Non-Profits - Five Keys to Rapid Fundraising Success
  Regardless of the specific fundraising vehicle you may use, there are some principles that, if followed, can significantly increase your fundraising success.
  Power-Fundraising-For-Non-Profits-Five-Keys-to-Rapid-Fundraising-Success.html
• The Dos and Don'ts of Social Media Marketing
  If you haven't gotten on the Social Media Marketing (SMM) bandwagon yet because you think it's just a fad with no real bottom line benefit, think again. Listen to the following do's and don'ts to get some serious benefits from your SMM campaign.
  The-Dos-and-Don'ts-of-Social-Media-Marketing.html
• 12 Tips for Nonprofits On Getting Started With Social Media
  Just setting up shop and collecting "friends" will not necessarily result in donors and supporters. In this article, Joanne Fritz shows how to get your organization off and running with Social Media Marketing.
  12-Tips-for-Nonprofits-On-Getting-Started-With-Social-Media.html
• 10 Resources That Will Help Your Nonprofit Use Social Media
  For those not born to the Internet, here are some resources that help explain social media and suggest ways nonprofits can use it.
  10-Resources-That-Will-Help-Your-Nonprofit-Use-Social-Media.html

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